Case Study: The Secret of Shorts

Case study:  The Secret of Shorts

How do you ensure that a short film is not only made, but also finds its audience and makes an impact? In this case study, led by moderator Rinskje Raap, we’ll be talking with Ugnė Pilkionytė from Think-Film Impact Production and Federico Fasulo from Gorilla Distribution about the various steps involved in successfully producing, distributing and promoting a short film.

Think-Film Impact Production (TFIP) is a Brussels-based impact agency that bridges the gap between film and policy. Using their Impact Pyramid™, they guide filmmakers in developing impact strategies and campaigns, ensuring that films reach their audience beyond the cinema and can contribute to social change. The agency has worked on projects including the Oscar- and BAFTA-winning documentary Navalny, the Emmy- and Peabody-winning film The Territory, and the feature film Dark Waters.

Gorrilla Distribution is an independent short film distributor and sales agency based in Milan, specialising in narrative and genre short films. Through their international network, they help filmmakers bring their films to the attention of festivals, platforms and buyers. Their catalogue includes films that have been selected for Locarno, Venice, ZINEBI and the Brussels Short Film Festival, amongst others. In addition, the Dutch drama Klas (Rumi Kaul) was awarded Best Short Film at the Quarantine Film Festival, and Fatum (Pim Vogels) enjoyed a successful run at the Imagine Film Festival.

Together with the guests, we’ll use real-life examples to discuss how to make strategic decisions regarding distribution, audience reach and impact, and what it takes to really make a short film stand out. The case study consists of two 45-minute sessions, during which both parties share their knowledge, experience and insights. This is followed by a 30-minute joint Q&A session. (Total: 2 × 45-minute case study + 30-minute Q&A).

This case study is organised in collaboration with New Noardic Wave. Language: English.